Why is Southwest Airlines so successful when so many other airline companies struggle? The short answer is the leadership of the founder and CEO Herb Kelleher was a significant contributing factor to the success of SWA.
Herb led with a love for his people. There was a decent amount of humility in his leadership which allowed him the ability to accept input and ideas from others. He allowed for unorthodox but effective practices within is industry. He was a master at breaking the script (see The Power of Moments by Chip and Dan Heath).
Herb Kelleher obviously had a belief in himself. Much like David Goggins has taught the world, that once when you remove self doubt the things you thought were only possible become inevitable. In this podcast we learn some basic principles in leading with power.